What’s Your Company’s Social Capital Footprint?

This blog is dedicated to the millennial stakeholders of our businesses. Today they comprise 34% of our employees; by 2020 that percentage will rise to 46% (1). Our firms will have a harder time attracting and retaining them if we aren’t giving back meaningfully but, in fact, are interested only in “taking,” whether that be growing revenue, margin or market share.

In the same way that we may be conscious of our carbon footprint, have we considered our social capital footprint? Leaving a footprint in the world is unavoidable. What if we asked ourselves: does our footprint grow social capital or destroy it? This question is no longer a nice thing to ask, but an essential facet of your good business practices.

Large corporations sequester this issue under the rubric of corporate social responsibility. Middle market business owners often refer to this notion (more…)

The following blog post What’s Your Company’s Social Capital Footprint? Read more on: American Business Advisors

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