What’s Your Company’s Social Capital Footprint? Part 2

Last week, I talked about how a couple of merchants in a little medieval town created an unanticipated social capital footprint. Their decisions to uphold and propagate standards of honest weights, excellent service, and integrity had far-reaching consequences for themselves and their community and the world.

It is little surprise, then, that out of that unintended stock of positive social capital grew a flourishing trade that yielded the fruit of leaders who made London into the center of banking and commerce for a growing empire.

Conversely, what does a shrinking social capital base look like?

Consider how (more…)

What’s Your Company’s Social Capital Footprint? Part 2 was originally published to American Business Advisors


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